Current：Home > MyHow to make an ad memorable -GrowthSphere Strategies
How to make an ad memorable
View
Date：2025-04-19 08:17:09
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.
Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (15)
Related
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Cheers Your Cosmos to the Most Fabulous Sex and the City Gift Guide
- Chinese Factories Want to Make Climate-Friendly Air Conditioners. A US Company Is Blocking Them
- 7.2-magnitude earthquake recorded in Alaska, triggering brief tsunami warning
- The Best Stocking Stuffers Under $25
- Chinese Factories Want to Make Climate-Friendly Air Conditioners. A US Company Is Blocking Them
- Family of Titanic Sub Passenger Hamish Harding Honors Remarkable Legacy After His Death
- This group gets left-leaning policies passed in red states. How? Ballot measures
- Could your smelly farts help science?
- Black married couples face heavier tax penalties than white couples, a report says
Ranking
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Julie Su, advocate for immigrant workers, is Biden's pick for Labor Secretary
- Was 2020 The Year That EVs Hit it Big? Almost, But Not Quite
- Say Bonjour to Selena Gomez's Photo Diary From Paris
- Rams vs. 49ers highlights: LA wins rainy defensive struggle in key divisional game
- From Denial to Ambiguity: A New Study Charts the Trajectory of ExxonMobil’s Climate Messaging
- How to file your tax returns: 6 things you should know this year
- Tickets to see Lionel Messi's MLS debut going for as much as $56,000
Recommendation
Global Warming Set the Stage for Los Angeles Fires
Vine Star Tristan Simmonds Shares He’s Starting Testosterone After Coming Out as Transgender
Inside Clean Energy: The Era of Fossil Fuel Power Plants Is Rapidly Receding. Here Is Their Life Expectancy
Who is Fran Drescher? What to know about the SAG-AFTRA president and sitcom star
Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
Despite high inflation, Americans are spending like crazy — and it's kind of puzzling
Inside Clean Energy: The Solar Boom Arrives in Ohio
House Democrats plan to force vote on censuring Rep. George Santos