Current:Home > NewsThom Browne's win against Adidas is also one for independent designers, he says -GrowthSphere Strategies
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-24 20:41:23
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (836)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Eddie Driscoll, 'Mad Men' and 'Entourage' actor, dies at 60: Reports
- Man to plead guilty to helping kill 3,600 eagles, other birds and selling feathers prized by tribes
- Early childhood education bill wins support from state Senate panel
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- I Shop Fashion for a Living, and I Predict These Cute Old Navy Finds Will Sell Out This Month
- Sperm whale's slow death trapped in maze-like Japanese bay raises alarm over impact of global warming
- Monty Williams rips officials after 'worst call of season' costs Detroit Pistons; ref admits fault
- Krispy Kreme offers a free dozen Grinch green doughnuts: When to get the deal
- Lawsuit seeks up to $11.5M over allegations that Oregon nurse replaced fentanyl drip with tap water
Ranking
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- New York Democrats propose new congressional lines after rejecting bipartisan commission boundaries
- Will there be a government shutdown? Lawmakers see path forward after meeting with Biden
- Reviewers Can't Stop Buying These 18 Products From Amazon Because They're So Darn Genius
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Republican Mississippi governor ignores Medicaid expansion and focuses on jobs in State of the State
- Tax refunds are higher so far this year, the IRS says. Here's the average refund amount.
- Ariana Grande Addresses Media Attention Amid Ethan Slater Romance
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Here's why the 'Mary Poppins' rating increased in UK over 'discriminatory language'
King Charles and Queen Camilla React to Unexpected Death of Thomas Kingston at 45
Preparing for early retirement? Here are 3 questions to ask before you do.
Woman dies after Singapore family of 3 gets into accident in Taiwan
Federal Data Reveals a Surprising Drop in Renewable Power in 2023, as Slow Winds and Drought Took a Toll
Brandon Jenner, wife Cayley are expecting third child together
2 men convicted of killing Run-DMC’s Jam Master Jay, nearly 22 years after rap star’s death