Current:Home > MarketsFor The Eras Tour, Taylor Swift takes a lucrative, satisfying victory lap -GrowthSphere Strategies
For The Eras Tour, Taylor Swift takes a lucrative, satisfying victory lap
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Date:2025-04-16 04:52:54
Taylor Swift's Eras Tour is on pace to become the biggest and most lucrative concert tour in history. Each night's show offers up a career-spanning three-hour epic, with a sprawling setlist that includes a nightly assortment of surprises. But what made the tour such a juggernaut this summer?
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