Current:Home > ScamsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -GrowthSphere Strategies
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-11 21:35:28
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (468)
Related
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Former Syrian official arrested in California who oversaw prison charged with torture
- 'Vanderpump Rules' star DJ James Kennedy arrested on domestic violence charges
- Average rate on 30
- Senate begins final push to expand Social Security benefits for millions of people
- 2 killed, 3 injured in shooting at makeshift club in Houston
- Average rate on 30
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Highlights from Trump’s interview with Time magazine
Ranking
- All That You Wanted to Know About She’s All That
- Average rate on 30
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
- Don't let hackers fool you with a 'scam
- Louvre will undergo expansion and restoration project, Macron says
- Former longtime South Carolina congressman John Spratt dies at 82
Recommendation
Intel's stock did something it hasn't done since 2022
South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Woman dies after Singapore family of 3 gets into accident in Taiwan
Trump's 'stop
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains