Current:Home > InvestGen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection -GrowthSphere Strategies
Gen Z's Favorite Underwear Brand Dropped a Size-Inclusive, Comfortable Bra Collection
View
Date:2025-04-17 08:08:55
We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.
If you hate wearing underwire bras that dig into the skin— and, let's be honest, who doesn't?— Parade just launched a new collection of bras that will change your life.
Reviewers are calling the new launch of size-inclusive bras "perfect," "comfortable," "supportive," "incredible" and, well, the list goes on. Parade evidently cracked the code to comfortable underwire bras that are just as stylish and sexy as they are supportive with their weightless and flexible CloudLift wire technology. The bras are made for sizes 32A through 46G, for day and night and can be worn and layered with just about anything.
Parade's new collection of bras will have wearers feeling powerful, playful and confident. They even turned one of their cult-favorite bralettes into a bra, which one reviewer says "is a must have" because "it forms to YOUR body making it comfortable to wear all day."
Scroll below to shop the rest of Parade's collection, and be prepared to meet your new favorite bra (or two).
This t-shirt bra is reliable, cushiony and weightless. Whether you wear it with bodysuits, sweaters or t-shirts, you'll feel supported and comfortable all day and night long.
One reviewer shares, "I'm a trans woman who finally bought her first bra at age 28 and this feels amazing. It fits really well and easily feels comfortable for an entire day. I'm definitely going to get several more because this one is perfect!"
This sheer triangle bra is simply adorable. The pop of pink offers a vibrant, playful touch of color to the look, too. The look strikes the perfect balance between being comfortable, sexy and supportive. It's especially great if you're looking for an underwired bra that isn't too bulky.
This balconette bra has the perfect retro look, with a super comfortable feel. It has a sheer finish for a sexy feel, along with underwire that doesn't dig into the skin.
One reviewer shares, "I usually HATE wearing bras like absolutely despise. However, I love parade so when I saw that parade was releasing bras I knew I had to try. I got the balconette bra in eightball and I was immediately impressed. I usually really hate wearing bras with underwire but on this one, you can't even feel it, and not to mention they are very true to size no side boob or anything. The silky mesh fabric is so comfortable so I definitely recommend this bra if you are not usually a bra wearer like me because it is supportive while still feeling like you have nothing on."
Looking for the perfect everyday bra? This Dream Triangle Bra is what you've been searching for. It has a super soft material that doesn't dig into the skin, full coverage and a flattering cut. The color options are also super cute!
One reviewer raves, "I have been trying this bra out for a month now and I gotta say it fits, feels and supports better than any other bra I have tried. It also washes up really well compared to other bras of mine that will pull. This bra is a must have, it forms to YOUR body making it comfortable to wear all day."
For a comfortable and lightweight bra that will become your go-to for everyday wear, this plunge bra is perfect. It's easy to wear under t-shirts, sweaters, bodysuits and just about anything else. One reviewer shares, "This bra is INCREDIBLE! I never wear underwire bras, but this may just have convinced me...."
In more fashion news, check out these $8 temperature adjusting tights that have over 19,000 5-star reviews.
Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!veryGood! (56)
Related
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- The latest workers calling for a better quality of life: airline pilots
- Travel Stress-Free This Summer With This Compact Luggage Scale Amazon Customers Can’t Live Without
- Report: 20 of the world's richest economies, including the U.S., fuel forced labor
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Toyota to Spend $35 Billion on Electric Push in an Effort to Take on Tesla
- Inside Clean Energy: Recycling Solar Panels Is a Big Challenge, but Here’s Some Recent Progress
- DEA moves to revoke major drug distributor's license over opioid crisis failures
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- The IRS is building its own online tax filing system. Tax-prep companies aren't happy
Ranking
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Kate Spade 24-Hour Flash Deal: Get This $240 Crossbody Bag for Just $59
- Vice Media, once worth $5.7 billion, files for bankruptcy
- New Faces on a Vital National Commission Could Help Speed a Clean Energy Transition
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Toyota to Spend $35 Billion on Electric Push in an Effort to Take on Tesla
- Texas Activists Sit-In at DOT in Washington Over Offshore Oil Export Plans
- See the Moment Meghan Trainor's Son Riley Met His Baby Brother
Recommendation
Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
Celebrity Esthetician Kate Somerville Is Here To Improve Your Skin With 3 Simple Hacks
Kate Middleton Turns Heads in Royal Blue at King Charles III's Scottish Coronation Ceremony
Taco John's trademarked 'Taco Tuesday' in 1989. Now Taco Bell is fighting it
Senate begins final push to expand Social Security benefits for millions of people
As EPA’s Region 3 Administrator, Adam Ortiz Wants the Mid-Atlantic States to Become Climate-Conscious and Resilient
In An Unusual Step, a Top Medical Journal Weighs in on Climate Change
Bromelia Swimwear Will Help You Make a Splash on National Bikini Day